On average about 2,083,333 people use Amazon at the same moment. Right now it is 76% of the way from the nightly low to the daily peak, which usually comes around 20:00 UTC.
Night low 834KPeak 3.3M
Active shoppers right now
2.7M
right now
Daily average
2.1M
at any moment
Peak (est.)
3.3M
around 20:00 UTC
Official users
200 million+
Amazon, 2021
Hourly activity pattern (UTC)
Typical Amazon activity by hour, as a share of its daily peak. The shape is our estimate from public traffic curves.
About Amazon
Amazon is the world's largest online retailer, with stores in more than 20 countries and more than 200 million Prime members.
Founded 1994Users 200 million+ Prime membersType World's largest e-commerce platform
Amazon Prime passed 200 million paid members in 2021 (Amazon).
Amazon runs its own stores in more than 20 countries.
Amazon Web Services is the largest cloud provider by revenue.
How this counter works
Amazon does not publish real-time concurrent data. Amazon does not publish how many people shop each day. It said in 2021 that Prime had more than 200 million paid members. If about 300 million people visit an Amazon store each day for about 10 minutes, our estimate, roughly 2 million are shopping at any moment.
We then shape that daily average with a typical UTC hourly curve for Amazon, so the counter rises toward the evening peak and falls at night. Treat it as an estimate: Amazon has not verified this number.
About 2.1M on average at any moment, from about 834K in the quietest hour to 3.3M at the peak around 20:00 UTC. Amazon does not publish how many people shop each day. It said in 2021 that Prime had more than 200 million paid members. If about 300 million people visit an Amazon store each day for about 10 minutes, our estimate, roughly 2 million are shopping at any moment.
How many people use Amazon?
Amazon reports 200 million+ Prime members (Amazon, 2021).
When is Amazon busiest?
Usually around 20:00 UTC, when it is evening in Europe and afternoon in the Americas. The quietest hour is around 04:00 UTC, night in Europe and the Americas.