Instagram is Meta's photo and video app. It reached 3 billion monthly users in September 2025, three years after passing 2 billion. Updated every second.
On average about 33,333,333 people use Instagram at the same moment. Right now it is 73% of the way from the nightly low to the daily peak, which usually comes around 20:00 UTC.
Night low 16.8MPeak 47.9M
Active users right now
39.6M
right now
Daily average
33.3M
at any moment
Peak (est.)
47.9M
around 20:00 UTC
Official users
3 billion
Meta, September 2025
Hourly activity pattern (UTC)
Typical Instagram activity by hour, as a share of its daily peak. The shape is our estimate from public traffic curves.
About Instagram
Instagram is Meta's photo and video app. It reached 3 billion monthly users in September 2025, three years after passing 2 billion.
Founded 2010Users 3 billion monthly usersType Photo and video sharing platform
Instagram reached 3 billion monthly users in September 2025 (Meta).
It passed 2 billion monthly users in October 2022.
Reels, short vertical videos, are now the main way people use the app.
How this counter works
Instagram does not publish real-time concurrent data. Instagram reached 3 billion monthly users in September 2025. Meta does not publish daily users; if about half open it each day for about 32 minutes, our estimate, that is roughly 33 million people on Instagram at any moment.
We then shape that daily average with a typical UTC hourly curve for Instagram, so the counter rises toward the evening peak and falls at night. Treat it as an estimate: Instagram has not verified this number.
About 33.3M on average at any moment, from about 16.8M in the quietest hour to 47.9M at the peak around 20:00 UTC. Instagram reached 3 billion monthly users in September 2025. Meta does not publish daily users; if about half open it each day for about 32 minutes, our estimate, that is roughly 33 million people on Instagram at any moment.
How many people use Instagram?
Instagram reports 3 billion monthly users (Meta, September 2025).
When is Instagram busiest?
Usually around 20:00 UTC, when it is evening in Europe and afternoon in the Americas. The quietest hour is around 04:00 UTC, night in Europe and the Americas.